LOOMIS SAYLES

LOOMIS SAYLES, A PROMINENT U.S. INVESTMENT MANAGER WITH OVER 90 YEARS OF EXPERTISE, FACED LIMITED BRAND RECOGNITION IN AUSTRALIA. THE COVID-19 PANDEMIC EXACERBATED THIS DUE TO THE CANCELLATION OF KEY EVENTS, LIMITING THEIR GROWTH.

At this stage, the Loomis Sayles Global Equity Fund was the only option available to Australian investors, and the brand was launching an ETF as another way to invest. Despite their limited market presence, Loomis Sayles offered valuable diversification and flexible investment options. Our challenge was to increase brand awareness and drive investment into the newly launched ETF through a compelling local digital presence that clearly communicated their unique value proposition.

To support this plan, we also developed the Loomis Sayles Australian website, transitioning from an inflexible Drupal platform to a dynamic WordPress site. This revamp showcased the Loomis Sayles Global Equity Fund and its new ETF, emphasising their deep research expertise and proven performance. The site featured an intuitive design, an enhanced content management system, and future-proof functionality, including comprehensive data integration capabilities.

The campaign positioned Loomis Sayles as a distinct and credible player in the Australian market, highlighting its rich history in research-driven, bottom-up stock selection, supported by extensive proprietary research and rigorous risk analysis.

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Campaign creative

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