Q: Will, welcome to the Pure Agency Team! Can you tell us about your background and experience in the advertising industry?
A: Thank you! I'm thrilled to be part of the team. I’m originally from the UK and have accumulated nearly a decade of experience in the advertising industry. I’ve had the opportunity to work at award-winning agencies both in the UK and Australia. My experience spans various sectors, including FMCG, technology, automotive, and financial services. I've worked with high-profile clients such as PepsiCo, McLaren, Visa, and Spotify, which has provided me with a broad and diverse perspective on effective advertising strategies.
Q: What specific areas of advertising have you focused on in your career?
A: My core areas of expertise are client management, production, and project delivery. I thrive on managing large-scale annual campaigns as well as smaller, tactical projects and activations. My experience covers a wide range of media, including TV, radio, digital, social, out-of-home (OOH), print, experiential, and influencer marketing. I’m passionate about bringing creative ideas to life and solving clients' challenges through innovative approaches.
Q: What brought you to Australia and what made you decide to join the Pure Team?
A: After spending most of my life in the UK, I felt it was time for a new adventure. I took some time to travel and then decided to move to Australia in 2022. I’ve always been passionate about creativity, advertising, and technology, and Pure Agency stood out as the ideal place for me to further my career. The team’s commitment to innovation and excellence aligns perfectly with my professional values and aspirations.
Q: What are some of your personal interests outside of work?
A: I’m an avid outdoors enthusiast and have been enjoying exploring the stunning NSW coastline and national parks. I’m also working on improving my surfing skills, which has been both challenging and rewarding. Music is another major passion of mine; I’ve been producing, collecting, and playing music for nearly a decade, which provides a creative outlet and a nice balance to my professional life.
Q: What are your goals and aspirations for your role at Pure?
A: My primary goal is to leverage my experience to drive success for our clients and the agency. I aim to build strong relationships, collaborate closely with the team, and develop innovative advertising campaigns that deliver impactful results. I also look forward to contributing to a positive and enjoyable work environment, where creativity and teamwork thrive.