The COVID-19 pandemic has thrown the community into an unknown and fast-moving situation that will keep changing as the situation evolves and governments and health authorities update their advice. I’m sure your business, like ours, is working hard to manage the situation calmly and positively.

While the coming months will not feel like business as usual for any of us, we are fortunate to be weathering the pandemic in these technologically advanced times. In fact, this could actually be our chance to use technology for connecting in the most important way yet – literally helping businesses, and individuals, come together and carry on.

It’s all hands on deck at the Pure Agency

At the Pure Agency, we are doing everything we can to mitigate risk and manage our business through this uncertain time. We’re determined to face the challenges in a smart, flexible and nimble way, working agilely to make sure we are able to look after ourselves, our families, our clients and the community.

Our whole team is working well together remotely and ready to bring your communication needs to the forefront. The steps we have put in place now will help us continue to deliver the best communication solutions to our clients and avoid problems later.

What does coronavirus mean for you as a business?

The current situation is a rapidly unfolding emergency on many levels – health, humanitarian, economic and corporate. Companies that can innovate and adapt quickly, and find ways to make things easier for clients and customers will be best positioned for recovery.

It is precisely during times such as these that effective, meaningful communication is key to keeping your employees, customers and partners informed and connected to your business.

Key communication opportunities to consider

The following are some things your business may want to think about to manage or even make the most of the current situation we find ourselves in:

  • Demonstrating care to employees and clients, and outlining measures being taken in a simple, helpful way.
  • Making it easy for customers to stay informed about the relevance of the epidemic on the products they have with you – be it their investments, super or health services – by providing reassuring yet factual information.
  • Determining how your marketing plan needs to adapt to remain strong, and implementing those changes.
  • Understanding customers’ fears and concerns, and addressing them in a clear, empathetic manner.
  • Preparing stakeholder/customer messaging and ensuring it is up to date as the situation evolves.
  • Identifying key areas for commentary and developing a content plan that can be switched on and off as needed.

To help you navigate the uncertainty, we will also be sending out a weekly newsletter that provides you with an update of what’s happening in marketing, and what you can be doing to stay on top of things during this time.

Part of your team in good times and bad

For insights into your communications, marketing strategy or if there’s anything else you’d like to talk about, please feel free to call Margot Cotter-Melton on 0418421043 or email. We look forward to working with you to help bring you, your clients and partners closer together. Finally, on a personal note, our thoughts are with all our clients and partners, and we hope that you and those close to you are safe and well.