After many years of working with leading financial services clients, the Pure Communications Group is excited to launch Pure Health – a sister company to the Pure Agency – created to service clients in the healthcare sector.
The first cab off the rank to partner with Pure Health is Clinic to Cloud, one of Asia Pacific’s fastest-growing medical tech companies.
Revolutionising the way medical practices work
Clinic to Cloud provides best-in-market practice management software custom designed specifically for specialists, GPs and other health professionals. The company’s mission is to make medical professionals’ lives easier while helping them deliver enhanced patient care.
Recognising the importance of being able to access up-to-the-minute patient information at the point of care, the cloud-based practice management software helps medical professionals work in a much more connected way from anywhere.
A cut-through brand for a cutting-edge client
To bring this innovative offering to life, Pure Health created a new visual identity to raise the profile of Clinic to Cloud across all consumer touch points. This included a new logo, brand design, website and marketing collateral to promote the brand in a contemporary way along with the sophistication and simplicity of messaging needed to engage busy medical professionals and help them understand the technology available to them.
Key to the rebranding was the insight that while Clinic to Cloud is a technological breakthrough, at its heart are very human benefits – connecting doctors with patients and the rest of their team to deliver the highest levels of healthcare to Australians when it matters most.
The client was delighted with the result. As Tanya Menzies, Head of Marketing put it, “The advances that our software offers can literally be life-saving. Our job is to help doctors and practice staff get on board this smarter way of doing what they’re passionate about – delivering the best care to their patients – and our new brand helps them do just that.”
Watch this space for more Pure Health initiatives
As our first foray into the medical tech industry – which is such an exciting and fast-growing area – the Pure Health team has loved working with Clinic to Cloud and helping to bring to life a brand that is so passionate about improving healthcare for the community.
Pure Health is also delighted to reveal that we’re currently working on a range of projects with the Hermitage Health Group, which consists of several industry-leading hospitals, clinics and medical research facilities across greater Sydney.
For more on how Pure Health can help you with marketing solutions or strategy in relation to your health projects, please call Margot Cotter-Melton on 0418 421 043.