BT social CAMPAIGN

BT Panorama is more than just a platform – there’s a network of experts and experienced specialists behind the platform that sets BT apart from the competition.

BT takes pride in its team and wanted to showcase this by creating a social campaign that highlighted the skills and expertise of BT staff, giving advisers the confidence and reassurance they seek in a reliable partner.

We started by sending out questionnaires to gather information about each individual. Based on the responses, we conducted interviews with each staff member to create unique and insightful content. To make the campaign memorable, we described each person with a relevant adjective starting with 'T,' creating a short and impactful BT lockup that reinforced the brand.

The campaign was launched on social media and internal communication channels, garnering positive feedback. In fact, it was so well-received that we were asked to create a second campaign focusing on the staff and culture within the business.